In this article, American Apparel founder Dov Charney discusses the company’s unique approach to branding and socially conscious business management. The article highlights the company’s branding as more than a means to sell clothes, but as a youth culture phenomenon. LINK TO ARTICLE>>
This article discusses how Senior Partner Dov Charney has changed the face of the garment industry. Charney is quoted as a “loudmouthed entertainers full of heart and good humor.” The article also goes on to discuss his mission to pay his employees a living wage, upholding fair treatment of foreign workers. Lastly, the article talks…
In this article, Senior Partner Dov Charney discusses his unique mission to produce high- quality garments while still paying his employees a fair wage. Charney also discusses his path from Montreal to Los Angeles and how his company is set apart from competitors. “I’ve found that domestic yarn is less exploitive of workers and the…
Spotlight on Dov Charney’s business model. “You’ve probably seen the “sweatshop free” claim: At last count, the company had 2,250 employees, and there was a waiting list 1,000 names long for the factory jobs that pay well above minimum wage, as much as $15 an hour.” LINK TO ARTICLE>>
Angelica Salas, the director of the Coalition for Humane Immigrant Rights of Los Angeles, a workers’ advocacy group, called Mr. Charney a progressive employer who pays his workers well above the average. LINK TO ARTICLE>>
Article highlights Charney’s honest and effective approach to marketing and branding, mentioning that “he pays his largely Latino factory workers nearly twice the minimum wage, and gives them health insurance, subsidized lunches and paid time off to take English classes on the premises” while still making a large profit, a feat that is nearly unthinkable…
IT was nearly midnight at the bar of the Palomar Hotel one recent Wednesday, and Dov Charney, the founder and chief executive of American Apparel, was on the attack during a conversation that had gone on for more than two hours and seemed nowhere near its end. If his detractors want to understand him, Mr.…
Charney’s Los Angeles Apparel jumped at the chance to provide stylish options as city officials called on Angelenos to wear masks outside. Eleven more L.A. residents had died from COVID-19 illness in the past day, bringing the total number of fatalities in the county to 65. Officials confirmed 3,518 positive coronavirus cases since the pandemic…
Fashion designers and manufacturers are rebooting their operations to help with shortages of masks and gowns in the coronavirus pandemic.
“We spent a long time trying to find the right fit. I spoke to a lot of scientists and doctors,” Charney saidof his design, which has a metal nose piece. (The company will also soon produce the textile masks designed for the FEMA project.) “We’re buying hundreds of machines, and I’m hiring hundreds of people.
The US healthcare system is in urgent need of personal protective equipment, and the fashion industry is responding.
“From an early age, the signs of an independent and entrepreneurial spirit were apparent in Charney.”
We’re really making T-shirts here and people like that. It’s not just a tech pack sent to China and coming back. What I’m trying to do is become a production house, but the challenges are basically financial more than anything else.
If erotic energy drives the fashion business, the logic goes, then why shouldn’t that energy be able to spill over into the lives of the makers? Conversely, why shouldn’t the erotic energy generated by good-looking young people who are involved with one another spill over into the goods?
“I love the company, and I love the people I work with. We’re very close and we’re holding hands and walking through the fire. We intend to be successful.”
“But Duddy has evolved over time. He got a better education. He’s not suffering from anti-Semitism. He’s climbed up the moral ladder a little. But what Duddy did wrong was offend the honour of his zaide (grandfather), and he offended the notion of justice and fairness. I’ve learned that lesson, but the ambition of Duddy is still there.”
“Everybody’s relying on sweatshop labor — and I’m not. I’m not saying I’m an angel, but the entire foundation of my business doesn’t rely on 60 cents an hour,” he told Retail Dive earlier this year. “I want to make Los Angeles proud. My goal is to disrupt the notion that we can’t make great products without relying on cheap labor.”
Il a construit l’entreprise comme il a vécu : joyeusement, à 100 à l’heure, sans chercher le profit à tout prix, en prenant des risques, en commettant des erreurs. Charney n’a jamais pris de congés. Il a passé sa vie à la « factory », son temps libre avec les gens de la « factory », il a déjeuné, travaillé, dîné, couché avec les employés de la « factory ». « J’ai adoré ce que je faisais, s’exclame-t-il les yeux brûlants. On créait, on innovait, on rigolait. Tous les jours, c’étaient les vacances.
Charney quietly launched e-commerce a few days ahead of the Thanksgiving holiday, announcing the news on social media and appeared in somewhat disbelief at the site’s traffic writing in one post, “I can’t believe people are shopping with no advertising whatsoever.”
“T-shirts are very specific. Two T-shirts look the same from afar, but up close it’s two different movies.”
“It’s not for the money. I want the glory of building a business that challenges culture and advances humanity. At American Apparel we challenged notions of beauty, branding, manufacturing. I was having an impact on the culture of L.A., which is one of the Romes of the moment. And I want to continue. That’s why I’m back in the ring.”
“The vibe inside Los Angeles Apparel is no-frills sewing factory meets tech startup. Workers eat lunch in a break area scattered with second-hand office furniture and a row of microwaves.”
We are going to take over and be an important force in the apparel industry”
“For those who might question how he can compete with American Apparel, the answer might be that he already has them beat. Or at least he’s on his way.”
American Apparel’s unusual flotation is typical of Dov Charney, its founder
“If we’re going to make America great again, we’re going to do it by welcoming immigrants.”
American Apparel founder Dov Charney shares his business model and explains how he manages to make a profit while manufacturing in the U.S.
The T-shirt trade becomes a calling. 1. Dov Charney started his T-shirt business, American Apparel, on the corner of Santa Fe Avenue and the 10 Freeway, a mile or so from downtown Los Angeles. Actually, his factory was built directly underneath the eastbound and westbound lanes, and the roof over the room where the cutters…
“The apparel industry’s relentless and blind pursuit of the lowest possible wages cannot be sustained over time, ethically or fiscally,”
“I want to make sure if someone comes into my bar, they enjoy the drinks and if I open it up to the crowd [now], they’re going to say this doesn’t work because it’s very artisanal”
“Dov Charney, le fondateur d’American Apparel, actuellement en faillite, revient sur l’âge d’or de la marque culte aux campagnes subversives et raconte son grand retour aux affaires.”
“The business is dead now. It’s gone. It will never come back. It is not going to resurrect. It’s not going to have a happy ending. They destroyed it.”
Our winner is the brand that turned a sexy T-shirt/spandex leggings or skinny jean combo into the uniform of Britain’s twentysomethings in 2008. Polly Vernon on the rise of American Apparel and its controversial founder, Dov Charney
American Apparel is exploding, and sometimes it appears its founder might do the same. All id, all the time—is this any way to run a $250 million company?