Founded in 2016
by Dov Charney

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2. Vertical Integration

Every step of creating a garment is handled in-house, from design and patternmaking to cutting and sewing. This helps develop the skill level of our workers and allows us to offer fast leads times for custom orders.

3. American Made

Our first choice is always buying domestic textile and yarn products, as it's important to us to support the American garment industry. Ultimately it's also good for the environment, as it reduces the carbon footprint of our supply chain.

4. Sustainability

We use advanced manufacturing techniques to reduce waste byproducts during our production process, and plan to recycle almost 100% of our textile waste by 2018. California also has stringent environmental protection regulations, and by dyeing and finishing almost all textiles in California, it ensures that our fabric processing is as environmentally friendly as possible. Additionally, we are adding a significant portion of recycled and/or organic cotton into our supply chain.

5. Contrarian Thinking

We are contrarians that are deeply focused on efficiency while respecting the creative process of our business. It's important for us to advance the interests of our customers, workers, shareholders, and the community.